The global dental services market size was valued at USD 302.7 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028. The diagnosis, prevention, and treatment of dental disorders are covered under dental services that are provided by dentists and dental professionals. Some of the key factors contributing to the market growth are the growing awareness of dentistry among people, the rising prevalence of dental caries and other periodontal diseases, technological developments in dentistry, and the high demand for cosmetic and laser dentistry. The ongoing COVID-19 pandemic has significantly impacted the dental care economy. As a result of the imposed strict social distancing guidelines, dental practices were closed in many countries.

The recommendations from dentists have helped in driving the demand for various dental services. In addition, the shifting focus on marketing efforts to commercialize the practices involves free dental camps, online campaigns, and dental education programs. Moreover, several unmet needs and a wide service portfolio in the field of oral care have encouraged dental equipment manufacturers to invest in R&D activities to develop and capitalize on innovative technologies.

In 2020, the dental implants segment dominated the market and held a revenue share of over 20.0%. Dental implant restoration is considered an advanced oral procedure and it provides patients with functionally and aesthetically feasible options for tooth replacement.

According to the American Association of Oral and Maxillofacial Surgeons (AAOMS), around 70% of adults aged 35 to 44 have lost at least one tooth permanently due to disease, decay, or an accident. Hence, the demand for implants is on the rise. The research & development in the field of dental implants have increased in the past few years and are anticipated to expand in the future, offering better biomaterials, surface modifications, and improved implant designs.

The cosmetic dentistry segment is expected to witness the fastest growth from 2021 to 2028 owing to the rising adoption of teeth appearance improvement procedures. Some of the cosmetic dental procedures include teeth whitening to remove staining and treat discolorations. Moreover, the patients prefer crowns, inlays and on lays, composite bonding, and veneers, among others, to improve their oral appearance.